A little more about me

Hi, thanks for visiting my website.


Jin-Young "Daniel" Cheon

Many of the times, when I introduce myself as a service design student for the first time, the first response I get is “what is Service Design?”. My answer to this question is: Service Design is the study of change in all things, and practice of implementing changes to an institution in a way that is most beneficial for all stakeholders. As a Service Designer, I must understand the complex understandings between different actors in aservice system, and see where opportunities may lie within. 

In my projects, you will find examples of identifying true problems in complex systems, and addressing the with the simplest of  implementations possible with the goal instigating a wave of positive changes.

Every design begins with a challenge, likely followed by many more. Hence, I must pursue for the solution meticulously, yet relentlessly, until every obstacle is cleared.

I hope that in my lifetime, I would design something - anything - that betters the lives of all stakeholders, so that everyone within the system can live that much happier.

Lastly, I would like to share my Medium profile. A lot of thoughts pass through my head regarding the symbiosis of Design Thinking and business practices, and I try to put them on paper and share them as they sit and solidify themselves. I would love to hear what you think about some of these thoughts, as well.